Quick - what's your favorite color? Blue. No--yellow. No--red. Close your eyes and picture the right shade. If you had to describe that color to someone else, you'd need a little help from everyone's favorite sidekicks, the adjectives. These guys form an entourage around a word and, before you know it, boring old blue becomes Carolina blue, Icee® blue, deep-end-of-the-pool blue. Red becomes bloodshot, ember or ruby slipper. You get the picture. Words matter and, when artfully combined, they have the power to engage your senses, summon emotions and paint a picture faster than Bob Ross on a PBS rerun.